SOLZ
About the client
Client
SOLZ
Industry
Luxury Accessories
Year
2026
Services
E-Commerce Design & Migration (WooCommerce)
Built with
The challenge
SOLZ ran on two websites stitched together in a WordPress network, one per country, with two inventories to keep in sync, photos so compressed they looked blurry on any modern screen and a layout its founder felt did not match the brand. Every piece is handmade by Kamëntsá artisans and sells at luxury prices, so the store had to feel as considered as the product, while serving Colombian customers in pesos and international ones in dollars, with prices that include shipping and duties instead of a simple conversion.
The approach
I merged both sites into a single store on my own server, with one inventory shared by Spanish and English. Visitors from Colombia see peso prices and everyone else sees dollars, set by hand for each product. I designed it from scratch on a white-label theme built from the brand book: Jost with Cormorant Garamond, the same margins everywhere, and photos exported again from the original shoots so they stay sharp on retina screens. The home opens with an editorial photo sequence, product pages stack the photos next to a fixed summary with every color one click away, and the story of the Kamëntsá and the SOLZ Foundation have pages of their own. Payments run through Bold, and the owner manages stock and orders from Dox POS without touching WordPress.
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