I rebuilt the store from scratch with a new visual identity: a wine, blush and bone palette, Cormorant Garamond with Jost, and studio photography on warm peach backgrounds. Shoppers get instant product search, a wishlist, a size guide in centimeters right next to the sizes, an “Order on WhatsApp” button that carries the chosen size and color, and a free-shipping progress bar in the cart. Shipping is calculated by city across Colombia, and checkout keeps ePayco and Addi.