Hansel y Gretel
A full brand evolution for Hansel y Gretel, a desserts and cake shop from Huila, Colombia. The goal was to move from a childlike image toward an identity that feels artisanal, natural and premium.
About the client
Hansel y Gretel is a desserts and cake brand (Postres y Ponques) from Huila, Colombia. It had carried a more childlike identity for years and wanted to grow into something artisanal, natural and premium.
Client
Hansel y Gretel
Industry
Desserts & Pastry
Year
2019
Services
Branding & Graphic Design
Built with
The challenge
Hansel y Gretel had built recognition with a playful, childlike identity, but it no longer matched where the brand was heading. It needed to grow up without losing warmth, and communicate three qualities at a glance: artisanal, natural and premium.
The approach
I rebuilt the visual identity around those three words: a refined logotype, a natural palette and materials, and print pieces that feel handcrafted. The system keeps the brand approachable while signaling quality across every application.
The brand system
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