Online store for Rosella, a Colombian children’s fashion brand for newborns, babies and girls, dresses, rompers, shoes and accessories with nationwide shipping.
About the client
Rosella is a Colombian children’s fashion brand for newborns, babies and girls: dresses, rompers, accessories and footwear with charming designs.
Rosella needed to move from social-media selling to a proper e-commerce operation: a store that reflected the charm of its designs, organized a growing catalog for gift shoppers and moms, and processed orders and payments reliably across Colombia.
The approach
I designed and developed a WooCommerce store with a tender, feminine visual identity, a category structure built around age and occasion, and a streamlined checkout with local payment methods. Product photography takes center stage on every page.