SOAT Fácil
Website for SOAT Fácil, an online platform for purchasing Colombia’s mandatory traffic insurance (SOAT) in minutes.
About the client
SOAT Fácil is an online platform for buying Colombia’s mandatory traffic insurance in minutes.
Client
SOAT Fácil
Industry
Insurance
Year
2025
Services
Web Design & Development
Built with
The challenge
Buying SOAT is a chore drivers want done fast. The site had to compress quote-to-purchase into the fewest possible steps, work flawlessly on mobile and build enough trust for users to complete an insurance payment online.
The approach
I designed a conversion-first flow: plate number in, quote out, purchase done, with trust signals, clear pricing and zero distractions. Every design decision served speed and confidence.
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